Facebook Live is one of the most powerful free tools available to creators, businesses, and brands in 2025. With over 3 billion monthly active users on Facebook, going live gives you direct, unfiltered access to one of the largest audiences on the internet. This complete guide shows you how to go live on Facebook from any device — and how to reach even more people by streaming to Facebook and other platforms at the same time.
Ways to Go Live on Facebook
Facebook gives you several options for going live depending on your setup. You can stream directly from the Facebook mobile app, from a desktop browser via Facebook Live Producer, or through third-party streaming software connected via RTMP. Each method suits different use cases — mobile is best for spontaneous, on-the-go content, while desktop and RTMP streaming offer higher production quality for scheduled broadcasts.
How to Go Live on Facebook from Your Phone
- Open the Facebook app and tap “What’s on your mind?” to create a post
- Scroll through the options and tap “Live Video”
- Add a description for your stream — this appears as your post caption
- Select your audience — Friends, Public, or a specific Group or Page
- Tap “Start Live Video” — Facebook will countdown from 3 before you go live
- When finished, tap “End” and choose whether to save the recording to your profile
How to Go Live on a Facebook Page from Desktop
For professional-quality Facebook Live broadcasts from your desktop, use Facebook Live Producer. Navigate to your Facebook Page, click “Live” in the Create Post section, and you’ll be taken to the Live Producer dashboard. Here you can use your webcam directly in the browser, or copy your Stream Key and Server URL to connect external streaming software for a more polished production.
How to Stream to Facebook Using RTMP Software
For the highest quality Facebook Live streams, connecting via RTMP streaming software gives you full control over your broadcast. In Facebook Live Producer, click “Use Stream Key” to access your server URL and stream key. Paste these into your streaming software’s output settings. This approach lets you add professional overlays, multiple camera angles, screen sharing, and custom graphics to your Facebook Live broadcast.
With Streemzy, connecting your Facebook Page or Profile for live streaming takes just one click — no manual stream key copying required. Streemzy handles the RTMP connection automatically and also lets you stream to Facebook, YouTube, Twitch, and more all at the same time.
Facebook Live Best Practices for 2025
Facebook’s algorithm strongly promotes live content, typically showing live videos to 2–6 times more people than regular posts. To maximise your reach, schedule your Facebook Live events in advance using the “Schedule Live Video” option in Live Producer. This creates a post that your followers can interact with before you go live, building anticipation and ensuring more people are notified when you start streaming.
Keep your broadcasts at least 10 minutes long — Facebook’s algorithm favours longer streams that keep viewers engaged. Go live at times when your target audience is most active, and always start with a strong hook in the first 30 seconds to stop people scrolling past your stream in their feed.
Facebook Live vs Going Live on Multiple Platforms
While Facebook Live reaches a massive audience, limiting yourself to a single platform means leaving viewers on YouTube, Twitch, LinkedIn, and TikTok behind. Streemzy’s free multistreaming platform lets you broadcast to Facebook Live and every other major streaming platform simultaneously. Your content reaches your entire audience regardless of which platform they prefer, and Streemzy’s unified chat dashboard consolidates all comments into one feed so you can respond to everyone without switching tabs.
Common Facebook Live Issues and Fixes
If your Facebook Live stream has poor video quality, check your internet upload speed — Facebook recommends a minimum of 3 Mbps for reliable 720p streaming. If you’re experiencing audio sync issues, lower your encoding bitrate and restart your streaming software. For streams that cut out unexpectedly, switch from WiFi to a wired ethernet connection and ensure no other applications are consuming bandwidth during your broadcast.
Ready to go live on Facebook and all your other platforms at once? Sign up for Streemzy free — no credit card needed.