Facebook live streaming remains one of the most powerful tools for reaching audiences in 2025. With over 3 billion monthly active users, Facebook Live gives you instant access to a massive built-in audience — including people who already follow your page or profile. This guide explains exactly how Facebook live streaming works and how to get the best results from every broadcast.
Why Use Facebook Live Streaming in 2025?
Facebook live streaming consistently outperforms pre-recorded video in reach and engagement. Facebook’s algorithm significantly boosts the distribution of live content, notifying followers when you go live and prioritising your broadcast in news feeds. Live videos on Facebook generate 6 times more interactions than regular videos on average — making Facebook live streaming one of the highest-ROI content strategies available.
How to Go Live on Facebook from Your Phone
- Open the Facebook app and tap “What’s on your mind?” at the top of your feed
- Tap the “Live Video” option (camera icon with a live indicator)
- Write a description for your stream — include keywords your audience searches for
- Select your audience (Public, Friends, or a specific Group or Page)
- Tap “Start Live Video” — you’re now live on Facebook
Facebook live streaming from mobile is the quickest way to broadcast. No extra equipment or software needed — just your smartphone and an internet connection.
How to Go Live on a Facebook Page vs. Personal Profile
For business and creator use, always stream to a Facebook Page rather than your personal profile. Page live streams are publicly discoverable, can be boosted with paid ads, and give you access to Facebook’s analytics dashboard. Personal profile streams are limited to your friends list by default, significantly restricting your reach.
To go live on your Facebook Page, open Facebook, navigate to your Page, click “Live,” and follow the same setup process. Creators and businesses should schedule their Facebook live streams in advance to build anticipation and get more viewers at broadcast time.
Facebook Live Streaming with Streaming Software
For higher-quality Facebook live streaming with professional overlays, multiple camera angles, and screen sharing, connect external streaming software via Facebook’s RTMP settings. In Facebook’s Live Producer (facebook.com/live/producer), select “Streaming Software” and copy the Server URL and Stream Key. Paste these into OBS Studio under Settings → Stream → Custom and start streaming.
How to Multistream: Facebook Live Streaming + Other Platforms
The most efficient strategy for growth-focused creators is combining Facebook live streaming with simultaneous broadcasts to YouTube, Twitch, LinkedIn, and more. This is multistreaming — and it lets you reach your entire audience across every platform without streaming separately to each one.
Streemzy makes Facebook live streaming alongside all your other platforms completely free. Simply connect your Facebook Page (and other accounts), enter your stream title, and hit Go Live. Streemzy handles Facebook live streaming and all other destinations simultaneously — no technical setup required.
Facebook Live Streaming Best Practices
Announce your Facebook live streams at least 24 hours in advance using Facebook’s scheduling feature — this sends notifications to followers and builds anticipation. Go live consistently on the same days and times each week. Engage constantly with your comment section during the stream; Facebook’s algorithm rewards interaction. Keep streams at least 20 minutes long to maximise reach — shorter streams rarely get distributed by the algorithm.
Facebook Live Streaming Troubleshooting
Stream not starting: Make sure your Facebook account has live streaming permissions. Some new accounts have a temporary restriction. Check your Page settings under Publishing Tools.
Poor stream quality: Facebook live streaming requires a minimum of 4 Mbps upload speed for 720p. Use a wired connection where possible and close other applications that consume bandwidth.
No viewers: Promote your stream before it starts. Post about it on your Page 24–48 hours before, create a Facebook Event for the broadcast, and cross-promote on other platforms. Start your Facebook live streaming sessions on a consistent weekly schedule to build a regular audience.
Reach more people with every stream. Start free on Streemzy and combine Facebook live streaming with YouTube, Twitch, and more — all at once.
